When it comes to the brain the experts have given us two directions that it can be pulled in: Right or Left. The left brainers usually have no problem with their own brain pull. They know how to balance it just fine thank you very much.
It's us right brainers that have all the issues with dealing with the world set up by the left brain people. To us,, well the world is wonderful place full of many possibilities. We see things in all kinds of creative ways while our brains are set up to pull us in a circle.
No matter what type of brain we have and depending on the power of the pull will determine how fast we spin.
The people who understand the balance are the ones who best navigate through the turns. It's not permanent though, I have seen some incredibly stable organized people just one day lose the balance and be pulled in one direction or the other. You see it in the news all the time, the family man, successful career man, pillar of the community who one day runs off with Bambi the exotic performer. The power of the brain pulls!
To me, I know I am John DeTitta and I am a right brain person... who are you?
A MUSICIANS MIND
To begin, I am a musician. Keyboards to be exact. I am also a scriptwriter and enjoy anything creative that is why I created for ideas in the business world.
My mind could see a different path for a product that others didn't see. Over my 20 years of being creative in the business world I had gotten myself or the products I created into major newspapers: Wall Street Journal, New York Times, and many more TV Shows, Magazines etc, They even had a story about me in the Japanese Stock Exchange about entrepreneurs in America.
That and a coffee are worth about $2.50...
I worked with many Fortune 500 companies who wanted to participate in my ideas and have been way on top and way on the bottom. If you go to www.johndetitta.com you can learn about my latest ventures and film. I'm not some MBA out of Harvard, or a guy who wrote a book and never lived the life. I have been there, touched it and been back many times and simply writing from my true experiences in hopes of helping you.
They call people like me "right brainers" we can see things that others can't which is the very essence of creativity. Right brainers create better uses for products, marketing angles and ideas. My brain pulls me hard right and I have no choice but to follow it wherever it wants to take me.
It's great being right brain, reality is a concept to us. Everything is creative even reality... if that makes sense. A right brain person gets to walk through the world with our own sense of what is going on and because of this we drive left brainers crazy.
I can't tell you how many people I drove crazy trying to figure out what I was doing. Accountants, Attorneys, Business Partners, Vendors, Ex-Wife..on and on and one. All trying to follow my constant right flow in direction.
Left brainers are people who are logical, realistic, grounded, balanced with a firm grip on reality. They want to leave all right brain people in a jungle somewhere so things can be orderly without chaos. The truth is, deep down inside, the left brainier loves the right brainier because without them they can have no different perspective of the world. Walking a straight line everyday only brings you in one particular direction and you loose site of all the beautify things around you that the right brainers creativity brings them in. It's a common theme of most movies, the balance of the two worlds left and right and what happens when they collide.
To me, I know I am John DeTitta and I am a right brain person... who are you?
The balance
Now, the cool thing is if a right brain person can find a left brain person and work together and recognize what each other are and know the direction that the brain goes. They can work very well together and actually the greatest success stories are those who understand this. The purpose of this web site is to utilize the lessons I have learned, and others haven provided for me, of being right brained in the business world.
One of the greatest opportunity that we have in America is living the American Dream of owning a business. It's an amazing feeling to come up with an idea and turn it into a product or service. It's the backbone of our society, and I am 100% pro-business, pro-creativity.
The Reality
Owning an Business and living the American Dream has been the goal of many individuals. One of the greatest feelings is to see an idea through into an actual creation. It's the backbone of our society and I learned there is a tremendous buzz that can found in building an idea from scratch and seeing it grow.
The reality is that it also can be painful journey dealing with creditors and not achieving expectations no matter how hard you work. Statistics show that 4 out of 5 businesses that are started fail within the first year of operation.
It's a Catch-22 for every entrepreneur; you have to believe enthusiastically in your idea to attract investors, and if you don't make it clear up front that the investment is in the PROJECT not in you personally. Do me a favor, say that again, then say it again, over and over until you understand that.
If you don't approach it this way, hen you will be held personally responsible for usually quite a long time after, if the business doesn't succeed and with odds are 4-5 chances are high it wont.
If you are looking for a motivational site that will have no lasting substance and simply want to approach everything with a "positive eye" then this site is not for you and you will not benefit from the lessons provided.
Pre-Production
Look, I am not downing the "Positive Attitude" you must have to go into business. Lets break it down in parts like you are making a movie production. The parts are Pre-Production, Production, Post Production and Distribution. My lessons are to be used in the Pre-Production phase of building a business, its the set up and laying down of the plan for your success.
Lets let your positive attitude, motivation, salesmanship, and all the other positive stuff be considered in the Production Phase of your business.
Positive attitude is the key success"... okay for sure you need a positive attitude, got it... yet it is worthless without a business plan, management structure, accounting and proper initial procedure when seeking investors, dealing with friends and family, vendors, acknowledging your strengths and weaknesses.The lessons are here from my experiences and people who have been through the process. I can tell you sales were never my problem and I have seen many great idea's fall apart because the structure up front, beyond the filing of a Incorporation, was set up incorrectly.
The importance of the proper process takes time, effort and yields you a power that is more powerful then any motivation class you can attend.
Lessons Learned
My "10 Lessons Learned" aren't there to bring you down. They are there to balance you, learn from people that have been there and to start you off right and allow you to focus on success! Sometimes the things that we don't see in the very beginning, no matter how simple they seem to be are the most important and often overlooked.
It will help but something always will go wrong!
I recently had a situation with a group that I gave a very good contract with, they were friends and against everything I believed in.. I gave them the contract, sitting them down first going over the startup of the business, telling them history of ups and downs, guiding them. I got the "yes, we understand" many times, over and over and things didn't work out with sales on their end, of course it was my fault! Remember that! Choosing people that understand the reality of what you are doing is so key to your future. I am only relating experience, I am no expert at all and even if you follow everything that you attorney tells you, that you are advised, if you don't select the right people you will still have to deal with them way after you business is over.
To me, I know I am John DeTitta and I am a right brain person... who are you?
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